What are WeChat mini-programs? <\/h2>\n\n\n\n

WeChat mini-programs are \u2018sub-applications\u2019 that live within the WeChat ecosystem. <\/p>\n\n\n\n

They are uniquely built and developed for use within the messaging app. They are, therefore, entirely separate from a brand\u2019s own app, and are accessed exclusively<\/strong> via WeChat. <\/p>\n\n\n\n

WeChat MPs (as they are also known) are commonly used for things like ecommerce, games, booking systems, and geo-based maps that can locate nearby shops and services, like restaurants and charging stations. <\/p>\n\n\n\n

Mini-programs can be accessed via: <\/p>\n\n\n\n

\n
• A simple drop-down menu on the app\u2019s homepage <\/li>\n\n\n\n
• Brand account links posted on official profiles<\/li>\n\n\n\n
• Article links posted within the content<\/li>\n\n\n\n
• QR code scans <\/li>\n\n\n\n
• Group sharing via messages <\/li>\n\n\n\n
• The \u2018discovery\u2019 tab, where popular and relevant mini-programs are featured<\/li>\n<\/ul>\n\n\n\n

  It\u2019s this level of accessibility and integration that makes mini apps so popular, and why they offer such a brilliant opportunity for brands across the world. <\/p>\n\n\n\n

  <\/div>\n\n\n\n

  Examples of the best WeChat mini-programs to date<\/h2>\n\n\n\n

  1. Burberry\u2019s boundary-pushing mini program <\/strong><\/p>\n\n\n\n

  <\/figure>\n\n\n\n

  For its flagship store in Shenzhen, Burberry created an innovative mini-program that lets shoppers interact with window displays, book fitting rooms, choose what music to play as they try on clothes, and unlock exclusive dishes in the store\u2019s caf\u00e9. <\/p>\n\n\n\n

  <\/div>\n\n\n\n

  2. \u201cSay it with Starbucks\u201d \u2014 a mini-program with a message<\/strong><\/p>\n\n\n\n

  <\/figure>\n\n\n\n

  Starbucks\u2019 mini-program offers customers a simple and efficient way to order directly through WeChat, whilst also letting them send digital gift cards to friends and family with customized messages. <\/p>\n\n\n\n

  <\/div>\n\n\n\n

  3. Legoland\u2019s interactive map and location tracker<\/strong><\/p>\n\n\n\n

  <\/figure>\n\n\n\n

  To help guests navigate its park, Legoland China built an interactive mini-program that tracked guests whereabouts on their visit, ensuring that they\u2019d never miss out on nearby attractions. Users can also snap a \u2018geolocated\u2019 photo as a fun memory of their trip.<\/p>\n\n\n\n

  <\/div>\n\n\n\n

  \n

  _{credit : www.adchina.io<\/sub><\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"}

  What are WeChat mini-programs?  WeChat mini-programs are \u2018sub-applications\u2019 that live within the WeChat ecosystem.  They are uniquely built and developed for use within the messaging app. They are, therefore, entirely separate from a brand\u2019s own app, and are accessed exclusively via WeChat.  WeChat MPs (as they are also known) are commonly used for things like ecommerce, games, […]<\/p>\n","protected":false},"author":1,"featured_media":218,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[26],"class_list":["post-211","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tipstricks","tag-mini-program"],"_links":{"self":[{"href":"https:\/\/guidewechat.com\/index.php\/wp-json\/wp\/v2\/posts\/211","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/guidewechat.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/guidewechat.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/guidewechat.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/guidewechat.com\/index.php\/wp-json\/wp\/v2\/comments?post=211"}],"version-history":[{"count":4,"href":"https:\/\/guidewechat.com\/index.php\/wp-json\/wp\/v2\/posts\/211\/revisions"}],"predecessor-version":[{"id":222,"href":"https:\/\/guidewechat.com\/index.php\/wp-json\/wp\/v2\/posts\/211\/revisions\/222"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/guidewechat.com\/index.php\/wp-json\/wp\/v2\/media\/218"}],"wp:attachment":[{"href":"https:\/\/guidewechat.com\/index.php\/wp-json\/wp\/v2\/media?parent=211"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/guidewechat.com\/index.php\/wp-json\/wp\/v2\/categories?post=211"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/guidewechat.com\/index.php\/wp-json\/wp\/v2\/tags?post=211"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}