What are WeChat mini-programs?  WeChat mini-programs are ‘sub-applications’ that live within the WeChat ecosystem.  They are uniquely built and developed for use within the messaging app. They are, therefore, entirely separate from a brand’s...

Creating a WeChat mini-program isn’t as difficult as you might first think. Here’s a breakdown of the basics:  1. Setting up your WeChat developer account  First, to get started businesses are required to open...