Messaging and Calling

WeChat allows the exchange of messages between users and even supports free calls. The platform is used widely for its messaging functions such as text and voice messaging, broadcast messaging, video calling and conference calls. Unlike other social platforms, WeChat can also be used for international calling and messaging both to and from China.

Moreover, this functionality is also relevant for businesses. The chat page of WeChat shows private messages from friends in the same window as messages from the business accounts and group chats. 

WeChat Location Sharing

WeChat app allows you to share location with friends when you turn on the location service. Same feature is useful for businesses to create geo-localized ad campaigns. It helps you run marketing campaigns. 

QR codes

Users can scan QR code to access a wide range of information and services, to make payments, to add a new friend to their WeChat account or to start following a business. You can find QR codes everywhere in China and they have become an important marketing channel for companies to direct users to their products. 

WeChat Search Engine

WeChat Search Engine feature is used to explore content within the WeChat social network. I can be used to explore moments posted by your contacts, find articles on specific topics, or discover specific WeChat Official Accounts and content posted by them.

Hongbaos

Chinese people have a special custom of exchanging red envelopes containing money during special occasions and festivals. WeChat allows the same custom to be carried out online by allowing electronic exchange of red envelopes. Hongbaos allows money transfer to the WeChat wallet of selected users. This feature is widely popular among users and businesses use it to attract more customers through a reward system.

WeChat Moments / News Feed

WeChat moments feature is similar to news feed on common international social media platforms. Users can post images, text, and music on social media and to engage with their group of friends. 

WeChat E-Wallet

WeChat E-wallet connects the app with Chinese bank accounts or credit cards. Once the E-wallet has been set up, they can use WeChat Pay to make payments by scanning a code on your mobile device.

_{credit : https://www.adchina.io}