WeChat Official Accounts

To promote your business on WeChat, a WeChat Official account is required. With this account, you can get in touch directly with the customers, post relevant content and advertise your brand on the platform. There are three different types of accounts to choose from – Subscription, Service and Enterprise. 

However, the process of opening a WeChat Official Account can seem challenging for international businesses. AdChina.io can help you set up an account in a hassle-free manner. You can also use AdChina.io’s platform to launch campaigns and track results. If you’d like to get started, you can book a free demo call with our China marketing experts. 

WeChat Stores

WeChat stores offer businesses the opportunity to create an E-Commerce website that is integrated into WeChat’s social networking app. It offers customers a convenient way to purchase products. 

With a WeChat Store, businesses can provide customer care services and send notifications to enhance customer retention. 

WeChat Mini Programs

WeChat Mini Programs are apps that run within the WeChat ecosystem. They save the effort of downloading multiple apps into the phone and allow users to take all actions from the WeChat app itself.  

Every business that aims to grow in the China market should consider the option of launching a WeChat Mini Program to offer seamless experience to the users. 

WeChat Mini Programs have an advantage of loading more quickly than an app. Brands often launch special offers exclusively on WeChat that the users can claim through the mini program. Such purchases are very convenient and quick, making them popular among Chinese users. 

WeChat Articles

WeChat articles is a feature available for official business accounts. This allows businesses to set up paid blogs, offer different tiered content to different users and share valuable original content to users. 

The articles can be placed behind a paywall that prevents unauthorized access to non-paying users. Apple users may still need the OS’ service to access content, however the full feature is available for Android users.

WeChat Advertisements

WeChat advertisements allow businesses to market products and enhance brand awareness. Businesses can create targeted content for the audience and reach them with flash sales, promotions and giveaway campaigns. You can also partner with local influencers (KOLs) to run Pay-per-click campaigns on WeChat.

WeChat Pay

WeChat has its own integrated payment system WeChat Pay which is the second most important payment method in China after AliPay. The payment method helps businesses offer a convenient way to customers to collect money. 

WeChat CRM

WeChat CRM (Client Relationship Management) is an effective way for businesses to stay connected to your customers. With the CRM, they can collect information about your customers and track their behavior on the platform. 

It also lets businesses offer instant support on the social platform and monitor feedback from the customers. The information on the CRM platform can then be leveraged to create an overall marketing strategy, understand the needs of the customers and run effective WeChat advertising campaigns.   

WeChat Work

WeChat Work is the special messaging tool of WeChat designed for internal communication in corporate organizations. This tool comes with enhanced features that help improve the efficiency and productivity of the organization. 

WeChat Work can help you track the working time of employees, handle email communications, track phone calls to be automatically billed to the company, send out important announcements, and so on.

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